
Achieve Your Goals with Strategic Program Roadmaps
Stay focused on what matters and create a measurable impact with a clear, accountable plan.
I Want to Stay on Track

Why Choose Creative Labs for Program Roadmaps?

Understanding your current state and desired future state is crucial. Together, we define measurable goals that will guide our roadmap.
Documenting target audiences and mapping the customer journey clarifies the current experience and highlights opportunities.
Collaboratively brainstorm initiatives that will impact the goals set during Discovery.
Estimate the effort and expected impact of each initiative, assigning high, medium, and low ranges for both.
Prioritize high impact/low effort items first to achieve quick wins, then address medium and low impact items.
Create a timeline that aligns with team availability. Regularly review and adjust priorities to stay on track.
Our Proven Process for Ideation and Visual Planning
Our structured approach ensures creative and strategic alignment for your project.

We begin by understanding your industry, current state, and desired future state through discovery sessions.

We document target audiences and map the customer journey to identify opportunities.

Collaborate to brainstorm impactful initiatives that align with your goals.

Estimate the effort and impact of each initiative to prioritize effectively.
Frequently Asked Questions
Program Roadmaps FAQs
What type of work does a Program Roadmap cover?
What type of work does a Program Roadmap cover?
Initiatives that impact goals set during Discovery. This can include website improvements, PPC, SEO, content creation, and marketing campaigns.
Does the Program Roadmap only outline work for Creative Labs?
Does the Program Roadmap only outline work for Creative Labs?
No, it includes all digital initiatives for the year, providing visibility and ensuring alignment between our team and the client’s team.
How do we track progress?
How do we track progress?
We organize work into two-week sprints, incorporating sprint demos into team meetings to review progress and gather feedback.
What if our priorities change?
What if our priorities change?
We regularly review the impact of initiatives on goals and adjust priorities as needed, while keeping the goals constant for the year.