Search Engine Marketing
Get More Success with your Online Advertising Agency. We collaborate with businesses seeking excellence from their PPC agency. From understanding your business to transparent reporting and a committed team of experts by your side - our approach drives your success.
Our Strategy and Plan Execution
Effective Search Engine marketing hinges on industry best practices, which many agencies adhere to. What sets us apart is our collaborative approach, including our initial learning and strategizing phase, complete transparency, and consistent tracking, reporting, and meetings to enhance campaign performance and ROI continually.
Process
Our Proven Search Engine Marketing Process
We begin with thorough keyword research, identifying high-intent search terms that align with your audience’s needs. From this, we develop a targeted strategy that maximizes visibility and drives qualified traffic to your site.
Our team crafts compelling, optimized ad copy that resonates with your audience. We also refine landing pages to ensure a seamless user experience, focusing on persuasive design elements that drive conversions.
We set up your campaigns with precise targeting based on location, demographics, and user behavior to reach the right audience at the right time. Our goal is to minimize wasted spend while maximizing ad relevance and reach.
We continuously monitor campaign performance, adjusting bids, keywords, and targeting as needed to improve results. Regular A/B testing and data analysis help us optimize for higher ROI, ensuring your search engine marketing strategy stays effective and cost-efficient.
Frequently Asked Questions
Search Engine Marketing FAQs
What is Pay Per Click Online Advertising Marketing?
What is Pay Per Click Online Advertising Marketing?
PPC, or pay-per-click marketing, is a digital advertising method that pays for each click on your ad rather than impressions or views. Google Search Ads is the most recognized example, but other platforms like LinkedIn offer pay-per-click advertising options.
What's the timeline for getting started?
What's the timeline for getting started?
We kick off with a learning and strategizing phase with every new client to grasp your business, goals, and audience and assess any existing PPC campaigns. This typically takes two to three weeks upon contract signing. Following this, campaign and asset creation requires another two to three weeks, varying based on the number of campaigns, ad designs, and landing pages needed. Once approved ads are crafted, they can be activated and go live promptly.
How is success measured for a B2B brand?
How is success measured for a B2B brand?
As a B2B-focused agency, we understand the unique challenges you face. Unlike e-commerce websites with a “buy now” button, conversions may involve different actions. However, we collaborate with you to identify and A/B test valuable calls-to-action (CTAs), optimize form design and placement, and enhance overall Conversion Rate Optimization (CRO) on your landing pages. This aligns closely with your PPC ads and keywords. We track engagement and form fills using Google Analytics and the PPC platforms where your ads are displayed. Additionally, obtaining Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), and your sales data enables us to determine ROI further. Through monthly calls and quarterly strategy sessions, you’ll have full access to your data and insights into our efforts to enhance performance.