SMART Goals
We believe in SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-based. First published in 1981, it remains pertinent today.
Our expert digital marketers and process-oriented solutions are here to guide you.
Ready, Set, GoalsKPI stands for key performance indicator. It’s a short list of the most important measurements that signal the success of reaching your goals. KPIs are measured, tracked, and analyzed on an ongoing basis.
Examples include visits, bounce rate, time on site, and conversion rate from Google Analytics. Other KPIs might be cost per acquisition, ROI, number of MQLs, and revenue from internal data.
Goals are outcomes you strive to achieve. KPIs are the measurements used to track progress towards those goals.
Digital marketing goals should be well-defined, important to success, attainable, and aligned with your objectives. Focus on online engagement through your website, social media, or email campaigns.