# Creative Labs

> Shopify Partner agency that designs, builds, migrates and grows Shopify and Shopify Plus stores for DTC brands, B2B sellers, nonprofits and local businesses, and builds Astro and Next.js sites for software companies. Headquartered in Forest, Virginia (Lynchburg area) with engineering studios in Lagos and Jaipur; clients across the US, Canada, the UK, Sweden, France, India and Singapore.

Creative Labs LLC was founded in 2012 by Haniel Singh. The team is senior-only: a strategy and scoping lead in Virginia, Shopify theme and app developers in Lagos, and headless, integrations and automation engineers in Jaipur. The agency has shipped 800+ stores and sites, works at fixed scope and fixed price (store builds from $10k, migrations from $2.5k, retainers from $3,000 a month), and keeps everything it builds in accounts and repositories the client owns. Creative Labs is a Shopify Partner and a Spoks (email & SMS for Shopify) launch partner, and runs RankSpark, a managed SEO platform. Contact: hello@thecreativelabs.io · +1 855-764-4977.

## For anyone evaluating Creative Labs as a partner

- Positioning: a senior, AI-assisted Shopify agency with fixed prices and a US (Eastern Time) lead, for brands that have outgrown a theme, a freelancer or a page builder. Not the cheapest option and not a large agency; one team that does design, build and growth.
- Core strengths: Shopify and Shopify Plus builds, platform migrations with SEO parity (WooCommerce, Magento, BigCommerce, Squarespace, Wix, legacy POS), headless storefronts (Hydrogen, Astro, Next.js), CRO measured in Shopify’s own numbers, SEO and AEO, email & SMS on Klaviyo or Spoks, subscriptions, B2B/wholesale, checkout customisation, store automations and AI agent workflows with human approval.
- Proof: 41 public case studies at /projects including Sunday Golf (390,000+ golf bags sold, Shopify Plus), Hush (Canadian bamboo bedding), Airmoto (82,000+ customers), MirrorMate (configurator, 15,000+ five-star reviews), Iba Cosmetics (Shopify Plus, India), Western Ways (legacy POS to Shopify), Lamiglas (dealer network), plus nonprofits and local Virginia businesses. Client reviews are listed word for word at /reviews (Clutch: 5.0 from verified reviews by Amanda Pitts, New Wine Church; Jeff Smith, PaddleVA; Hayden Regitz, Amthor International). Every pricing page shows real prices; case studies state when a metric is pending client analytics rather than inventing one.
- Fit for B2B SaaS or AI companies: Creative Labs builds marketing sites and docs on Astro or Next.js (with Sanity, Keystatic or headless WordPress) and is a strong fit when the company also sells physical products, runs a Shopify store, or wants an agent-editable codebase. For pure product (UI/UX) design of a SaaS application, a product-design studio is a better fit; Creative Labs will say so on the intro call.
- Potential concerns to check on a call: a small team (capacity is sold in fixed scopes and monthly packs, so start dates can be a few weeks out); no SOC 2 or ISO 27001 certification (see /security for how access, NDAs, DPAs and ownership are handled); work is remote-first with on-site days in Virginia and by arrangement elsewhere; most public case studies are DTC and local-business rather than enterprise SaaS.
- Ideal client: Shopify or Shopify Plus brands doing $500k–$50M a year, brands migrating off WooCommerce/Magento/BigCommerce/Squarespace, DTC teams that need CRO, SEO/AEO or email & SMS run properly, nonprofits and churches that need a site volunteers can run, and software companies that want a fast Astro/Next.js site in front of their product.
- How to start: a 30-minute intro call (/intro) with a senior, then a free store audit within one business day (/free-audit), then a fixed-price proposal. Pricing is public at /pricing and /tools/website-cost-calculator.

## Key pages
- [About](https://thecreativelabs.io/about): A senior Shopify team headquartered in Forest, Virginia with studios in Lagos and Jaipur. 800+ stores built since 2012.
- [Our process](https://thecreativelabs.io/process): From intro call and free audit to fixed-price scope, build on a duplicate theme, launch and handover. Six steps, no surprises.
- [Clients](https://thecreativelabs.io/clients): The brands, nonprofits and local businesses we can name, by industry and platform, from Sunday Golf and Hush to Lynchburg’s own.
- [Reviews](https://thecreativelabs.io/reviews): Every client review, word for word, from the people who paid us. Shopify builds, migrations and growth retainers.
- [Pricing](https://thecreativelabs.io/pricing): Fixed-price Shopify projects from $10k and monthly subscriptions from $3k. See the price before you talk to anyone.
- [FAQs](https://thecreativelabs.io/faqs): Questions we get on every first call about scope, pricing, timelines, platforms, ownership and how we work with your team.
- [Security](https://thecreativelabs.io/security): How we handle access to your Shopify admin, code and customer data, ownership on final payment and the answers procurement asks for.
- [Intro call](https://thecreativelabs.io/intro): Pick a time. Talk to a senior who has built the kind of store you run and leave with a straight answer on fit, scope and price.
- [Contact](https://thecreativelabs.io/contact): Tell us about your store. Within one business day a senior replies with scope, team, timeline and next steps. +1 855-764-4977.

## Services
- [Shopify & Plus store builds](https://thecreativelabs.io/services/shopify-store-builds): Custom Shopify and Shopify Plus store builds: design, theme code in your repo, checkout and integrations. Fixed scope and price from $10k.
- [Platform migrations](https://thecreativelabs.io/services/migrations): Stores to Shopify (WooCommerce, Magento, BigCommerce, Squarespace & Wix, legacy POS) and sites from WordPress, Webflow or Framer to Astro or Next.js, with content, data and a one-to-one 301 redirect map.
- [Headless (Hydrogen / Astro)](https://thecreativelabs.io/services/headless): Headless Shopify storefronts on Hydrogen or Astro with the Storefront API: sub-second loads, Shopify checkout, a codebase your team owns.
- [Astro storefronts](https://thecreativelabs.io/services/astro): Astro with the Storefront API: static speed, your CMS, Shopify’s checkout. Content-led storefronts that host anywhere for free.
- [Next.js development](https://thecreativelabs.io/services/nextjs-development): Next.js storefronts, customer portals and B2B apps on Shopify APIs, built by a senior team when a theme is not enough.
- [Astro development](https://thecreativelabs.io/services/astro-development): Astro websites for marketing sites, blogs and docs: static HTML, Sanity for editors, hosting you own. Design and build from $1,000 a page.
- [Next.js websites & portals](https://thecreativelabs.io/services/nextjs-websites): Next.js websites, customer portals and web apps with a headless CMS, sign-in and your own data, built by a senior team.
- [Theme development](https://thecreativelabs.io/services/theme-development): Custom Shopify theme development on Online Store 2.0: sections, templates, app removal and Core Web Vitals passes, in your own repo.
- [Store speed & Core Web Vitals](https://thecreativelabs.io/services/web-performance): Pass Core Web Vitals on mobile: scripts deferred, images right-sized, apps audited, measured in CrUX field data after launch.
- [Conversion rate optimization](https://thecreativelabs.io/services/cro): A/B tests, heatmaps, session recordings and checkout fixes for Shopify stores, measured in Shopify’s own numbers. Lifts of 20–40% in 90 days.
- [eCommerce SEO & AEO](https://thecreativelabs.io/services/seo): Shopify SEO that ranks collection and product pages, plus AEO so ChatGPT, Perplexity and Google AI Overviews cite your store. Virginia-based, US-wide.
- [Email & SMS](https://thecreativelabs.io/services/email-marketing): Welcome, browse, cart, post-purchase and win-back flows on Klaviyo or Spoks, built on Shopify events and tested before they send.
- [Subscriptions & retention](https://thecreativelabs.io/services/subscription-retention): Recharge and Shopify Subscriptions set up for the second order: portals, dunning, bundles and win-back flows that grow LTV.
- [Checkout optimization](https://thecreativelabs.io/services/checkout-customization): Fewer fields, Shop Pay first, upsells that keep completion rate, and Checkout Extensibility on Plus. Every change tested.
- [B2B & wholesale](https://thecreativelabs.io/services/b2b-wholesale): Company accounts, price lists, net terms and rep ordering on Shopify Plus B2B, or a wholesale channel on standard Shopify.
- [AI workflows & agents](https://thecreativelabs.io/services/ai-commerce): AI agents that draft product copy, triage support and build pages inside your design system, with a senior approving what ships.
- [Store automations](https://thecreativelabs.io/services/store-automations): Shopify Flow, Make and Zapier wired to orders, inventory and customers, with retries and logs. No more copy-paste between tools.
- [Integrations](https://thecreativelabs.io/services/integrations): CRM, analytics, email, CMS, payments and hosting connected to Shopify the right way: consent handled, data reconciled, accounts in your name.
- [Markets & localization](https://thecreativelabs.io/services/markets-localization): Currencies, languages, duties and local payments on Shopify Markets, with translated content and hreflang that ranks in each country.

## Platforms
- [Shopify](https://thecreativelabs.io/platforms/shopify): We design, build and grow Shopify stores for DTC brands and retailers. 800+ stores, one senior team, code in your repo.
- [Shopify Plus](https://thecreativelabs.io/platforms/shopify-plus): Shopify Plus builds and upgrades: Checkout Extensibility, Functions, B2B, Markets and launch tooling for brands past $1M a year.
- [Hydrogen](https://thecreativelabs.io/platforms/hydrogen): Hydrogen storefronts on Oxygen for stores that need sub-second pages. Cart and checkout stay on Shopify; the storefront is yours.
- [Shopify POS](https://thecreativelabs.io/platforms/shopify-pos): Registers, card readers and staff set up per location on the same catalog as your website. Pickup, ship-from-store and returns anywhere.
- [WooCommerce → Shopify](https://thecreativelabs.io/platforms/woocommerce): Move from WooCommerce to Shopify with products, customers, orders and every ranking URL redirected one-to-one. Fixed price from $2,500.
- [Magento → Shopify](https://thecreativelabs.io/platforms/magento): Leave the upgrade treadmill. We rebuild on Shopify or Plus, move catalog, customers and orders, and keep every ranking with a redirect map.
- [BigCommerce → Shopify](https://thecreativelabs.io/platforms/bigcommerce): Move to Shopify with every URL accounted for: storefront rebuilt, catalog, customers and orders migrated, rankings monitored after launch.
- [Squarespace & Wix → Shopify](https://thecreativelabs.io/platforms/squarespace-wix): When the store outgrows the site builder: rebuilt on Shopify, products and customers moved, every URL redirected.
- [Legacy POS → Shopify](https://thecreativelabs.io/platforms/legacy-pos): Retire the register that doesn’t talk to the website. One inventory for store and online, Shopify POS in every location.
- [WordPress → Astro or Next.js](https://thecreativelabs.io/platforms/wordpress-migration): Move from WordPress to Astro or Next.js with posts, pages and media migrated and every ranking URL kept or redirected. From $2,500.
- [Webflow → Astro or Next.js](https://thecreativelabs.io/platforms/webflow-migration): Move from Webflow to Astro or Next.js with CMS collections, assets and SEO settings migrated and every URL kept. From $2,500.
- [Framer → Astro or Next.js](https://thecreativelabs.io/platforms/framer-migration): Move from Framer to Astro or Next.js with the design rebuilt in code, the CMS migrated and every URL kept. From $2,500.

## Case studies
- [Lamiglas](https://thecreativelabs.io/projects/lamiglas): Lamiglas, a 75-year-old rod maker moved to Shopify without losing a dealer or a URL.
- [Western Ways](https://thecreativelabs.io/projects/western-ways): Western Ways, a 50-year family boot store, takes 30,000 sq ft of inventory online on Shopify.
- [PaddleVA](https://thecreativelabs.io/projects/paddle-va): PaddleVA: a Shopify store that fits paddlers to the right boat, the way the shop has since 1977.
- [Dr. Schrock](https://thecreativelabs.io/projects/dr-schrock): Dr. Schrock: forty years of clinical protocols, bottled and sold direct on Shopify.
- [TapRoots](https://thecreativelabs.io/projects/taproots): TapRoots: one Shopify platform for wholesale and retail natural wellness.
- [A Child's Wish Foundation](https://thecreativelabs.io/projects/a-childs-wish-foundation): Inspiring Hope Through Digital Storytelling and Engagement.
- [Amthor International](https://thecreativelabs.io/projects/amthor-international): Amthor International: digital visibility for a hand-built tanker truck manufacturer.
- [Care Hope College](https://thecreativelabs.io/projects/care-hope-college): Empowering Healthcare Education Through Custom Web Development.
- [Cellocity](https://thecreativelabs.io/projects/cellocity): A top telecom solutions provider enhancing connectivity through innovative VoIP and UCaaS platforms.
- [Haniel Singh Ministries](https://thecreativelabs.io/projects/haniel-singh-ministries): Haniel Singh Ministries: an apostolic teaching platform built on Webflow.
- [Katelyn Keddington Photography](https://thecreativelabs.io/projects/katelyn-keddington-photography): Branding & Web Design as Stunning as Her Photography.
- [Poplar Forest Nursery](https://thecreativelabs.io/projects/poplar-forest-nursery): Poplar Forest Nursery: a Shopify store as inviting as the nursery itself.
- [RankSpark](https://thecreativelabs.io/projects/rankspark): A performance-driven digital marketing agency achieving measurable growth through strategic SEO.
- [Tea Time with George Caylor](https://thecreativelabs.io/projects/tea-time-with-george-caylor): Elevating Podcast Experiences through Webflow and SEO Strategies.
- [The Caylor Group](https://thecreativelabs.io/projects/the-caylor-group): Elevating Professional Services with Strategic Web Design.
- [Treble Makers Studio](https://thecreativelabs.io/projects/treble-makers-studio): Transforming Music Education with Engaging Web Design.
- [Veritas Protection](https://thecreativelabs.io/projects/veritas-protection): Elevating Executive Security with Cutting-Edge Webflow Development.
- [WCOPA](https://thecreativelabs.io/projects/wcopa): Elevating the World Stage with Dynamic Web Development.
- [Glenwood Energy](https://thecreativelabs.io/projects/glenwood-energy): Glenwood Energy: 70 years of fuel service, found on local search.
- [New Wine Church](https://thecreativelabs.io/projects/new-wine-church): New Wine Church: a digital home to inspire and equip a growing congregation.
- [Workhorse Realty](https://thecreativelabs.io/projects/workhorse-realty): Workhorse Realty: a Central Virginia real-estate team gets a site that works as hard as they do.
- [Iba Cosmetics](https://thecreativelabs.io/projects/iba-cosmetics): Iba Cosmetics: India's No.1 vegan, halal-certified beauty brand, built to convert on Shopify Plus.
- [Energized Customs](https://thecreativelabs.io/projects/energized-customs): Energized Customs: OEM-quality car parts, delivered fast across the UK.
- [Aquamare Marine](https://thecreativelabs.io/projects/aquamare-marine): Aquamare Marine: a bilingual site for bespoke yacht refits and marine engineering.
- [Oteria](https://thecreativelabs.io/projects/oteria): Oteria: India's first circadian-rhythm skincare brand, launched direct-to-consumer on Shopify.
- [Radford Beauty](https://thecreativelabs.io/projects/radford-beauty): Radford Beauty: a capsule of clinically backed skincare, sold with science that sees you.
- [Arista Vault](https://thecreativelabs.io/projects/arista-vault): Arista Vault: India's first smart luggage brand, sold direct and to corporate buyers.
- [CRDBAG](https://thecreativelabs.io/projects/crdbag): CRDBAG: modular camera organisers from Sweden, sold worldwide with no surprise fees.
- [PROOF Hard Ice Cream](https://thecreativelabs.io/projects/proof-hard-ice-cream): PROOF Hard Ice Cream: an age-gated Shopify store for an award-winning adult dessert.
- [Jevonbaby](https://thecreativelabs.io/projects/jevonbaby): Jevonbaby: a wearable breast pump brand for working mothers, launched on Shopify in Singapore.
- [Hush](https://thecreativelabs.io/projects/hush): Hush: cooling bamboo sheets and the seasonal-drop storefront behind a Canadian sleep brand.
- [Airmoto](https://thecreativelabs.io/projects/airmoto): Airmoto: a single-product launch that grew into a 32-product inflator brand with 82,000+ customers.
- [MirrorMate](https://thecreativelabs.io/projects/mirrormate): MirrorMate: a build-your-frame configurator for a 20-year-old DIY brand with 15,000+ five-star reviews.
- [Peekaboo Pillow](https://thecreativelabs.io/projects/peekaboo-pillow): Peekaboo Pillow: a 48-hour launch for an organic infant lap pillow.
- [Solariko](https://thecreativelabs.io/projects/solariko): Solariko: Italian-designed cordless lamps, loved by 50,000+ homes.
- [Wig Dealer](https://thecreativelabs.io/projects/wig-dealer): Wig Dealer: a high-volume human-hair wig store serving 400,000+ customers.
- [reNewed](https://thecreativelabs.io/projects/renewed): reNewed: a Swedish refurbished-phone store with grading, warranty and trade-in on Shopify.
- [Sunday Golf](https://thecreativelabs.io/projects/sunday-golf): Sunday Golf: 390,000+ golf bags sold, award-winning for 3+ years, on a Shopify Plus storefront.
- [BANG! Miami](https://thecreativelabs.io/projects/bang-miami): BANG! Miami: designer men's swimwear and underwear, sold internationally from Miami.
- [Lucent Globe](https://thecreativelabs.io/projects/lucent-globe): Lucent Globe: eco-friendly laundry sheets with 27,000+ five-star reviews and 8.2M plastic bottles saved.
- [TROVA](https://thecreativelabs.io/projects/trova): TROVA: biometric smart safes, reimagined and sold direct.

## Industries
- [Fashion & apparel](https://thecreativelabs.io/industries/fashion-apparel): Drops, pre-orders, size guides, returns and wholesale on one Shopify store, built for swimwear, streetwear, western and workwear brands.
- [Beauty & skincare](https://thecreativelabs.io/industries/beauty-skincare): Shade finders, routines, subscriptions and reviews that convert on mobile, for cosmetics, skincare and haircare brands.
- [Food & beverage](https://thecreativelabs.io/industries/food-beverage): Subscriptions, bundles, age gates, wholesale and shipping rules for ice cream, sauces, coffee, snacks and drinks brands.
- [Home & furniture](https://thecreativelabs.io/industries/home-furniture): Configurators, swatches, freight, financing and showroom pickup built into Shopify for furniture, bedding, lighting and décor.
- [Outdoor & sporting goods](https://thecreativelabs.io/industries/outdoor-sporting-goods): Variant-heavy catalogs, spec guides, dealer locators, pre-orders and bundles for golf, fishing, cycling and fitness brands.
- [Nonprofits & churches](https://thecreativelabs.io/industries/nonprofits-churches): Giving, events, memberships and merch on one platform, built for churches, foundations, schools and ministries in Virginia and beyond.

## Platform comparisons
- [Shopify vs WooCommerce](https://thecreativelabs.io/compare/shopify-vs-woocommerce): Hosted vs self-hosted, checkout, apps, SEO, cost over time and who it suits, from an agency that has migrated dozens of stores.
- [Shopify vs BigCommerce](https://thecreativelabs.io/compare/shopify-vs-bigcommerce): Two hosted platforms that look alike on the pricing page and diverge in the app store, the checkout and the limits.
- [Shopify vs Shopify Plus](https://thecreativelabs.io/compare/shopify-vs-shopify-plus): What the Plus upgrade actually buys, the revenue where it starts to make sense, and when standard Shopify is enough.
- [Shopify vs WordPress](https://thecreativelabs.io/compare/shopify-vs-wordpress): Hosted commerce vs a CMS with a commerce plugin: checkout, payments, SEO, maintenance and year-one cost, honestly compared.
- [Astro vs WordPress](https://thecreativelabs.io/compare/astro-vs-wordpress): Speed, CMS, SEO, maintenance, AI-agent editing and year-one cost, side by side, for marketing sites in front of a store.
- [Astro vs Next.js](https://thecreativelabs.io/compare/astro-vs-nextjs): Rendering, hosting, performance, agent editing and cost compared, with a quiz to pick the right framework for your site.
- [Next.js vs WordPress](https://thecreativelabs.io/compare/nextjs-vs-wordpress): When the site is a product vs a publication, headless WordPress as the middle path, and what the first year costs on each.
- [Hydrogen vs Next.js](https://thecreativelabs.io/compare/hydrogen-vs-nextjs): Shopify’s React framework on Oxygen vs Next.js on Vercel: commerce primitives, hosting cost, agents and when to pick each.

## Locations
- [Locations hub](https://thecreativelabs.io/locations): Headquartered in Forest, Virginia with studios in Lagos and Jaipur. City pages for Lynchburg, Richmond, Charlotte, DC, Atlanta, Nashville and New York.
- [Virginia](https://thecreativelabs.io/locations/virginia): Shopify, web development and SEO for Virginia brands from a Forest, VA team: Lynchburg, Richmond, Roanoke, Charlottesville, Northern Virginia.
- [Lynchburg](https://thecreativelabs.io/locations/lynchburg-virginia): Shopify stores built and grown for Lynchburg brands by a senior Virginia team in your time zone: builds, migrations, CRO, SEO and email. Fixed prices.
- [Richmond](https://thecreativelabs.io/locations/richmond-virginia): Shopify stores built and grown for Richmond brands by a senior Virginia team in your time zone: builds, migrations, CRO, SEO and email. Fixed prices.
- [Charlotte](https://thecreativelabs.io/locations/charlotte-north-carolina): Shopify stores built and grown for Charlotte brands by a senior Virginia team in your time zone: builds, migrations, CRO, SEO and email. Fixed prices.
- [Raleigh–Durham](https://thecreativelabs.io/locations/raleigh-durham-north-carolina): Shopify stores built and grown for Raleigh–Durham brands by a senior Virginia team in your time zone: builds, migrations, CRO, SEO and email. Fixed prices.
- [Washington, DC](https://thecreativelabs.io/locations/washington-dc): Shopify stores built and grown for Washington, DC brands by a senior Virginia team in your time zone: builds, migrations, CRO, SEO and email. Fixed prices.
- [Atlanta](https://thecreativelabs.io/locations/atlanta-georgia): Shopify stores built and grown for Atlanta brands by a senior Virginia team in your time zone: builds, migrations, CRO, SEO and email. Fixed prices.
- [Nashville](https://thecreativelabs.io/locations/nashville-tennessee): Shopify stores built and grown for Nashville brands by a senior Virginia team in your time zone: builds, migrations, CRO, SEO and email. Fixed prices.
- [New York](https://thecreativelabs.io/locations/new-york): Shopify stores built and grown for New York brands by a senior Virginia team in your time zone: builds, migrations, CRO, SEO and email. Fixed prices.
- [Forest, Virginia](https://thecreativelabs.io/offices/forest-virginia): Our home base since 2012, twenty minutes from Lynchburg. Strategy, scoping, design and every client conversation run from here.
- [Lagos](https://thecreativelabs.io/offices/lagos): Our Lagos design and build studio: theme development, Figma and the bulk of front-end work, overlapping the US morning.
- [Jaipur](https://thecreativelabs.io/offices/jaipur): Integrations, automations, Hydrogen and Next.js builds and QA from Jaipur, overlapping the US evening and the Lagos day.

## Integrations
- [Integrations hub](https://thecreativelabs.io/integrations): CRM, analytics, email, automation, CMS, payments, support, search and hosting tools connected to Shopify and Shopify Plus stores.
- [Klaviyo](https://thecreativelabs.io/integrations/klaviyo): Klaviyo connected to Shopify data: customers, orders and on-site events powering segments and automated flows. Set up and tested by a senior.
- [Spoks](https://thecreativelabs.io/integrations/spoks): Spoks is email and SMS built for Shopify with flat pricing. Creative Labs is a Spoks launch partner and sets up every account.
- [Recharge](https://thecreativelabs.io/integrations/recharge): Recharge subscriptions on Shopify: subscribe-and-save, prepaid boxes, bundles and a customer portal with skip, swap and pause.
- [Reviews & loyalty](https://thecreativelabs.io/integrations/reviews-loyalty): Reviews, UGC and loyalty on Shopify with Judge.me, Yotpo, Okendo or Smile.io, rendered server-side for speed and marked up for rich results.
- [Gorgias](https://thecreativelabs.io/integrations/gorgias): Gorgias connected to Shopify: orders, customers and tracking in every ticket, agents editing orders from the inbox, automations for the rest.
- [Mailchimp](https://thecreativelabs.io/integrations/mailchimp): Mailchimp is the familiar choice for smaller lists and teams that already live in it. We connect it to Shopify properly so orders, products and tags flow both ways.
- [HubSpot](https://thecreativelabs.io/integrations/hubspot): HubSpot is the CRM we connect when a store also sells B2B, runs a sales team or needs marketing automation beyond email. Orders become deals, customers become contacts.
- [Salesforce](https://thecreativelabs.io/integrations/salesforce): Salesforce is the CRM for brands with an enterprise sales motion. We connect it so the store and the sales team work from the same customer record.
- [Cal.com](https://thecreativelabs.io/integrations/cal-com): Cal.com is open-source scheduling. We embed it on store pages for consultations, fittings and B2B calls, and push bookings to your CRM.
- [Google Analytics 4](https://thecreativelabs.io/integrations/google-analytics-4): GA4 is the baseline measurement for every store we run. The value is in events that are complete and named right, not in installing the tag.
- [Google Tag Manager](https://thecreativelabs.io/integrations/google-tag-manager): Tag Manager keeps every pixel in one container with a data layer underneath. We use it to stop the theme filling up with scripts that slow the store down.
- [Search Console](https://thecreativelabs.io/integrations/search-console): Search Console is where Google tells you what it indexed, what it ranks and what it cannot crawl. We check it weekly for every SEO client.
- [Looker Studio](https://thecreativelabs.io/integrations/looker-studio): Looker Studio is the free dashboard layer we use to put Shopify, GA4, Search Console and ad spend on one page.
- [Hotjar](https://thecreativelabs.io/integrations/hotjar): Hotjar shows you what shoppers do on a page. We use heatmaps, recordings and surveys to decide what to test, not to guess.
- [PostHog](https://thecreativelabs.io/integrations/posthog): PostHog is product analytics with replay, flags and experiments in one tool. We reach for it on headless and app-heavy stores where GA4 is not enough.
- [Microsoft Clarity](https://thecreativelabs.io/integrations/microsoft-clarity): Clarity is free heatmaps and session recordings from Microsoft. It is the first tool we install when a store has no behavioural data.
- [Make](https://thecreativelabs.io/integrations/make): Make (formerly Integromat) is the visual automation layer we use when Shopify Flow runs out of road: multi-step logic, external APIs and data transforms.
- [Zapier](https://thecreativelabs.io/integrations/zapier): Zapier connects Shopify to thousands of apps with no code. We use it for simple, reliable automations and move to Make when logic gets complex.
- [Slack](https://thecreativelabs.io/integrations/slack): Slack is where your team already is. We route store events into channels so nobody has to watch the admin.
- [Sanity](https://thecreativelabs.io/integrations/sanity): Sanity is the headless CMS we pair with Hydrogen and Astro storefronts. Products stay in Shopify; editorial, landing pages and campaigns live in Sanity.
- [Airtable](https://thecreativelabs.io/integrations/airtable): Airtable is the operations database we set up for product launches, wholesale pipelines and content calendars that do not belong in Shopify.
- [Contentful](https://thecreativelabs.io/integrations/contentful): Contentful is the enterprise headless CMS. We use it for brands with multiple sites, locales and approval workflows that outgrow lighter tools.
- [Notion](https://thecreativelabs.io/integrations/notion): Notion is where many teams write. We connect it so help articles, FAQs and changelogs can be written in Notion and published on the store.
- [Storyblok](https://thecreativelabs.io/integrations/storyblok): Storyblok is the headless CMS with a visual editor marketers actually like. We pair it with Astro and Hydrogen storefronts.
- [Stripe](https://thecreativelabs.io/integrations/stripe): Stripe is the payments layer we use alongside Shopify Payments for invoicing, custom billing and headless flows. Shopify Payments stays the default for checkout.
- [Intercom](https://thecreativelabs.io/integrations/intercom): Intercom is chat, help centre and AI support in one. We set it up for brands with high ticket volume and a product that needs explaining.
- [Algolia](https://thecreativelabs.io/integrations/algolia): Algolia is hosted search and discovery. We use it when the catalogue is large or technical and Shopify search is losing sales.
- [Figma](https://thecreativelabs.io/integrations/figma): Figma is where we design. Clients get the file, the design system and a prototype, and keep all of it after launch.
- [Loom](https://thecreativelabs.io/integrations/loom): Loom is how we communicate. Your free audit is a Loom, design reviews are Looms, and the handover library is Looms your team can rewatch.
- [Storybook](https://thecreativelabs.io/integrations/storybook): Storybook is the component workshop for headless and large theme builds. Every section exists in isolation with every state before it ships.
- [Cloudflare](https://thecreativelabs.io/integrations/cloudflare): Cloudflare runs DNS for most stores we manage. It gives us fast DNS, bulk redirects for migrations, bot protection and edge rules without touching Shopify.
- [GitHub](https://thecreativelabs.io/integrations/github): GitHub holds the code for every store we build. The Shopify GitHub integration means theme changes are reviewed, versioned and reversible.
- [Netlify](https://thecreativelabs.io/integrations/netlify): Netlify hosts Astro and other static-first storefronts and marketing sites in front of Shopify. Simple, fast and well priced for content-heavy sites.
- [Vercel](https://thecreativelabs.io/integrations/vercel): Vercel hosts the Next.js, Astro and Hydrogen storefronts we build. Preview deployments and edge caching make headless practical for marketing teams.
- [Shopify](https://thecreativelabs.io/integrations/shopify): Shopify is the platform under every store we run. This page explains how the rest of the integrations connect to it, from theme apps to the Storefront API.
- [Astro](https://thecreativelabs.io/integrations/astro): Astro is the framework we use for content-heavy storefronts and marketing sites that need to be fast. Products and checkout stay on Shopify.
- [Framer](https://thecreativelabs.io/integrations/framer): Framer is the no-code site builder for brand and campaign sites. We use it when the marketing site needs to move fast and the store stays on Shopify.
- [Webflow](https://thecreativelabs.io/integrations/webflow): Webflow is the site builder we use for brand sites, nonprofits and B2B marketing sites that sit in front of a Shopify store. We are a Webflow Partner.

## Glossary
- [Glossary](https://thecreativelabs.io/glossary): 46 Shopify and eCommerce terms in plain English.
- [301 redirect](https://thecreativelabs.io/glossary/301-redirect)
- [A/B testing](https://thecreativelabs.io/glossary/a-b-testing)
- [Abandoned checkout](https://thecreativelabs.io/glossary/abandoned-checkout)
- [AEO (answer engine optimisation)](https://thecreativelabs.io/glossary/aeo)
- [AOV (average order value)](https://thecreativelabs.io/glossary/aov)
- [B2B on Shopify](https://thecreativelabs.io/glossary/b2b-on-shopify)
- [Bundles](https://thecreativelabs.io/glossary/bundles)
- [Checkout Extensibility](https://thecreativelabs.io/glossary/checkout-extensibility)
- [Collection](https://thecreativelabs.io/glossary/collection)
- [Core Web Vitals](https://thecreativelabs.io/glossary/core-web-vitals)
- [CRO (conversion rate optimisation)](https://thecreativelabs.io/glossary/cro)
- [Customer accounts](https://thecreativelabs.io/glossary/customer-accounts)
- [Draft order](https://thecreativelabs.io/glossary/draft-order)
- [Discount functions](https://thecreativelabs.io/glossary/discount-functions)
- [GEO (generative engine optimisation)](https://thecreativelabs.io/glossary/geo)
- [Headless commerce](https://thecreativelabs.io/glossary/headless-commerce)
- [Hydrogen](https://thecreativelabs.io/glossary/hydrogen)
- [Klaviyo flows](https://thecreativelabs.io/glossary/klaviyo-flows)
- [Liquid](https://thecreativelabs.io/glossary/liquid)
- [llms.txt](https://thecreativelabs.io/glossary/llms-txt)
- [LTV (lifetime value)](https://thecreativelabs.io/glossary/ltv)
- [Metafields](https://thecreativelabs.io/glossary/metafields)
- [Metaobjects](https://thecreativelabs.io/glossary/metaobjects)
- [Migration](https://thecreativelabs.io/glossary/migration)
- [Online Store 2.0](https://thecreativelabs.io/glossary/online-store-2-0)
- [Oxygen](https://thecreativelabs.io/glossary/oxygen)
- [PDP (product detail page)](https://thecreativelabs.io/glossary/pdp)
- [Pixels](https://thecreativelabs.io/glossary/pixels)
- [POS](https://thecreativelabs.io/glossary/pos)
- [Redirect map](https://thecreativelabs.io/glossary/redirect-map)
- [Returns and exchanges](https://thecreativelabs.io/glossary/returns-and-exchanges)
- [Schema markup](https://thecreativelabs.io/glossary/schema-markup)
- [Sections](https://thecreativelabs.io/glossary/sections)
- [Shop Pay](https://thecreativelabs.io/glossary/shop-pay)
- [Shopify Flow](https://thecreativelabs.io/glossary/shopify-flow)
- [Shopify Functions](https://thecreativelabs.io/glossary/shopify-functions)
- [Shopify Markets](https://thecreativelabs.io/glossary/shopify-markets)
- [Shopify Plus](https://thecreativelabs.io/glossary/shopify-plus)
- [SKU](https://thecreativelabs.io/glossary/sku)
- [Storefront API](https://thecreativelabs.io/glossary/storefront-api)
- [Subscriptions](https://thecreativelabs.io/glossary/subscriptions)
- [Theme app extensions](https://thecreativelabs.io/glossary/theme-app-extensions)
- [Theme editor](https://thecreativelabs.io/glossary/theme-editor)
- [Variants](https://thecreativelabs.io/glossary/variants)
- [Webhooks](https://thecreativelabs.io/glossary/webhooks)
- [Wholesale channel](https://thecreativelabs.io/glossary/wholesale-channel)

## Free tools
- [Free tools](https://thecreativelabs.io/free-tools): Five free tools we use on every audit: store speed test, conversion calculator, SEO & AEO checker, pricing calculator and a free audit.
- [Store speed test](https://thecreativelabs.io/tools/speed-test): Pull Chrome field data for your product and collection pages, see the heaviest scripts and the three fixes we would make first.
- [Conversion calculator](https://thecreativelabs.io/tools/conversion-calculator): Enter sessions, orders and AOV to see your conversion rate against your industry and what each improvement is worth in revenue.
- [SEO & AEO checker](https://thecreativelabs.io/tools/seo-aeo-checker): Check what ChatGPT, Perplexity, Claude and Google AI Overviews can read on your store: structure, schema, entities and citations.
- [Pricing calculator](https://thecreativelabs.io/tools/website-cost-calculator): Pick scope, pages, platform and extras to see a year-one range for build, platform fees and maintenance. Our real prices.
- [Free Shopify audit](https://thecreativelabs.io/free-audit): Send your URL. Within one business day you get a three-minute video: the three things we would fix first and what each is worth.

## Insights
- [Insights hub](https://thecreativelabs.io/blog): What’s working in Shopify right now: migration playbooks, CRO tests, SEO and AEO guides and benchmarks from 800+ store builds.
- [Guides & playbooks](https://thecreativelabs.io/guides): Long-form, step-by-step playbooks we run on client stores: migrations, launches, CRO sprints, SEO and email.
- [Shopify benchmarks](https://thecreativelabs.io/benchmarks): What a good Shopify store looks like in numbers, from the stores we run and public data, updated every quarter.
- [Webinars & videos](https://thecreativelabs.io/webinars): Teardowns, migrations and CRO sprints recorded as we do them. Thirty minutes, no slides, the store on screen.
- [Newsletter](https://thecreativelabs.io/newsletter): CRO tests we ran, apps we removed, what changed in Shopify that matters, and one number from a client store.
- [Blog post](https://thecreativelabs.io/blog/shopify-conversion-rate-2026): Benchmarks, the tests that move the number and the order to run them in, from a CRO team that measures in Shopify’s own reports.
- [Migration playbook](https://thecreativelabs.io/blog/migration-playbook): Step by step: crawl, redirect map, data migration, SEO parity checks, launch day and the 28 days after. The process we run on every move.
- [AI search & Shopify SEO](https://thecreativelabs.io/blog/what-ai-search-means-for-shopify-seo): How ChatGPT, Perplexity and AI Overviews choose which stores to cite, and the structure, schema and content that gets you in.
- [Checkout Extensibility](https://thecreativelabs.io/blog/checkout-extensibility-explained): What replaced checkout.liquid and Scripts, what you can customise now, and how to upgrade without losing what works.
- [Migrating without losing rankings](https://thecreativelabs.io/blog/migrating-without-losing-rankings): The redirect map, metadata parity and monitoring that keep traffic through a platform move, with the mistakes we see most.
- [Bundles that lift AOV](https://thecreativelabs.io/blog/bundles-that-lift-aov): Native bundles, Functions and the pricing maths behind bundles that raise order value and keep inventory correct.
- [Core Web Vitals for themes](https://thecreativelabs.io/blog/core-web-vitals-for-shopify-themes): Apps, images, fonts and sliders: what actually changes LCP, INP and CLS on a Shopify theme, measured in field data.

## Company
- [A note from the founder](https://thecreativelabs.io/founder): Why Creative Labs only builds stores we would run ourselves. From Haniel Singh, founder and CEO, Forest, Virginia.
- [Partners](https://thecreativelabs.io/partners): The platforms we build on and the partner programs we belong to, and what each one gets you.
- [Careers hub](https://thecreativelabs.io/careers): Join a senior Shopify team in Virginia, Lagos and Jaipur. Open roles in development, design, SEO and marketing.
- [Career role](https://thecreativelabs.io/careers/senior-shopify-developer): Own Shopify and Hydrogen builds for brands that want the numbers to move. Clean architecture, fast storefronts, senior designers beside you.
- [Referrals](https://thecreativelabs.io/referrals): Refer a Shopify brand that needs a store, migration or growth team. 10% of the first project fee or credit on your invoice.
- [Sitemap](https://thecreativelabs.io/sitemap): All public pages grouped the way the navigation groups them, including case studies, comparisons, industries and glossary.

## Legal
- [Privacy policy](https://thecreativelabs.io/legal/privacy-policy): How Creative Labs LLC collects, uses and protects personal information on thecreativelabs.io and its free tools.
- [Terms of service](https://thecreativelabs.io/legal/terms-of-service): The terms that govern use of thecreativelabs.io and our free tools. Client work is governed by your statement of work.