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Key Metrics for 2025: Measuring Your Brand’s Digital Impact

What do successful B2B SaaS marketing teams have in common? No, that isn’t a riddle. It is in fact, one of several questions that prompted us to research and report on The State of B2B SaaS.

Download this comprehensive report to gain access to our findings on what B2B SaaS companies are doing. We dug deep into each organization’s martech stack and marketing tools to get a better idea of how B2B SaaS marketing teams are operating and then aggregated our findings.

We hope other B2B SaaS marketing teams can learn from these findings and use the data to make better informed decisions for their brands.

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Our report is a sample of 195 B2B SaaS companies in the US across multiple verticals.

 

We looked at things like:

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The most popular martech stacks including CMS and CRM

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Top design features such as the use of mega menus to guide the user journey

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The amount and type of content being published

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And more

What Our Clients Say

Our clients’ success stories are a testament to our commitment to high-quality service and measurable results.

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TESTIMONIALS

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“The team at Creative Labs helped us migrate to Odoo seamlessly. They ensured that all our business data was preserved, and the new system is a game-changer for our processes.”

Michael Lee

COO, GreenField Products

TESTIMONIALS

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“The team at Creative Labs handled our migration to Shopify with precision and care. They ensured no data was lost, and our customers love the new site!”

John Thompson

CEO, GreenLeaf Organics

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“Creative Labs transformed our Shopify store and helped us achieve a 50% increase in sales within just a few months. Their expertise in design and SEO made all the difference.”

Amanda Smith

Founder, StyleCraft

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“The team at Creative Labs has been instrumental in managing our online reputation. Their strategic approach and consistent monitoring have significantly improved our brand image.”

Megan Chamberlain

Content Marketing Manager

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“The team at Solid Digital, LLC was able to deliver within tight deadlines without compromising quality. They are agile, smart, and communicative. The team possesses both creative and technical expertise.”

Debbie

Chief Marketing Officer

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