Through years of consulting and collaborating with high-performing marketing teams of Digital Growth companies, we’ve fine-tuned the metrics that matter most for increasing a brand’s overall Digital Value.
Measuring the right metrics, and taking action based on the data, allows marketers to prioritize when and where to use their resources to make the most impact online. This combination of lagging and leading indicators provides a full picture of how your digital marketing is performing and guides teams on a path toward Digital Growth.
Content Marketing Best Practices
How will this guide help?
This guide centers around the four metrics we use to determine a brand’s digital value. In it, you’ll learn:
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Michael Lee
COO, GreenField Products
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CEO, GreenLeaf Organics
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Founder, StyleCraft
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Megan Chamberlain
Content Marketing Manager
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Debbie
Chief Marketing Officer